How Much Money Does Rate My Professor Make

Cheddar buys a user-generated content biz, Rate My Professors, from Viacom

Streaming news company Cheddar announced this morning it's acquiring Charge per unit My Professors, the Viacom-owned site where students go online to rate and review their professors and schools across the U.S. The site, founded in 1999, has become something of a staple on the web, and by its nature information technology attracts the young demographic that Cheddar itself is besides after.

According to Cheddar, Rate My Professors is being used past more than 6 one thousand thousand college students per month, who write an average of 125,000 new professor and class ratings monthly. Seasonally, these figures peak at 7 meg and 300,000, respectively.

The site traffic has been steadily growing year-over-year, and information technology now boasts 20 1000000 total ratings beyond 1.8 meg professors. Its iOS app has thousands of reviews, and a 4.viii star rating, besides.

Cheddar already has big plans for its new purchase, promising a site redesign and a prepare of features for professors, information technology says.

"Rate My Professors is a trusted tool for millions of students each month; we're excited to redesign the site, improve the user feel, and offering students a better toolset to search, evaluate and compare professors" said Eric Harris, President and Main Operating Officer of Cheddar, in a argument. "In 2019, we also plan to offering educators a premium toolset similar to those offered to employers by Glassdoor."

Despite the overlap in demographics, the site isn't the most obvious option for Cheddar, whose fundamental focus to engagement has been on its streaming news networks.

Today, Cheddar operates two live video networks: the business organisation news network Cheddar, which often scoops tech news stories; and the newer Cheddar Large News, which is its fast-paced general and headline news network. These channels are carried across streaming Television and video services, like Sling TV, Hulu, YouTube Television receiver, fuboTV, Philo, and Amazon and on social platforms like Snapchat, Twitch, Facebook, and Twitter.

It also operates the place-based CheddarU network across 1,600 on 600 campuses – or a reach of 9 million students.

Equally part of the deal, Cheddar says it'south bringing in Taboola equally a strategic in-feed discovery partner for Cheddar's Rate My Professors. Taboola says it will bring an infinite scrolling feel to the site, through its Taboola Feed – a personalized feel designed for those who grew up scrolling through social media.

Rate My Professors is not the first move Cheddar has made recently as a function of a strategy to achieve the coveted younger demographic.

It as well in May 2018 bought Viacom's MTV Networks on Campus, the distribution platform for Viacom'due south campus-based service, MTVU – which then became CheddarU. Chegg and Pandora were launch partners, with Chegg collaborating on programming focused on didactics and study, and Pandora on daily coverage of artists, playlists and music charts.

With the new acquisition, Cheddar gains a user-generated content site that has a strong directly-to-consumer human relationship, Cheddar CEO Jon Steinberg tells u.s.a..

"We already take a superior model to traditional ad-supported media companies – we are in premium skinny bundles side by side to CNN and CNBC and focused on live, not folio views. Everyone, even NBC is chasing united states…merely we are one step ahead!," he said.

Deal terms were non disclosed. Cheddar told Axios it's on track for virtually $30 one thousand thousand in revenue this twelvemonth, upwards from the $25 million it estimated in July.

Source: https://techcrunch.com/2018/10/25/cheddar-buys-a-user-generated-content-biz-rate-my-professors-from-viacom/

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